Having an offline business doesn’t mean you don’t want to have an online presence. However, creating that online presence can be a bit of a challenge because you have needed more than just a great-looking website. You need to have ways of creating traffic for your business. Let’s look at how you can do that offline.
Start by making sure you put your website on everything you can that’s in print.
* Postcards
* Magazine ads
* Business cards
* Flyers
* Billboards
* Newsletters
* Television ads
* Radio ads
Next, you need to be sure you are networking. Tell people your website address all the time, because it will tell people who you are and how you can help them. If you are like most offline businesses, you are constantly engaging with other people and exchanging business cards. That’s the perfect place to have your website address present so they can look up your site.
Don’t forget the role of public creations. Make sure you include your web address in the contact information of your press releases and when you are talking about a product or service, make sure you have your website address visible wherever you can.
Set up your voice-mail so that callers can leave a message, but so that they also get your website address as another way to see what you offer and even contact you. Often this very useful promotional tool is overlooked.
Your email is a good place to include your website address. An email is a major form of communication and so it makes sense to have your web address included with your signature line. If you do monthly newsletters either digitally or in print you need to make sure that your website address is on there. In other words, you need to refer to your website every opportunity you get.
You will want to know just how effective you are in creating traffic for your business. The best way to do this is to use custom URLs. For example www.yourwebsite.com/signup. You should also use analytic tools. Google provides a very good set of free tools to help you see how successful you are being.
You will bring new traffic to your website by promoting your web address. There are a number of online strategies you can also use, such as keyword(s). Stay focused and promote – you’ll be on the right track!
