To know the basics of SEO for a local company this guide will surely help you to be familiar with the local business SEO strategies.
Big or small, running a business isn’t an easy task; you have to manage a myriad of things such as sales, finances, bills, and so on. Moreover, you need to plan and put in a lot of hard work to ensure you’re on the path to success.
No matter how much you’re keeping your brand up to date, adding the latest products,, or ready to provide top-notch services, if you aren’t able to reach the right audience, you will sell nothing. After all, being able to attract customers is the only way to take your business to the next level.
How do you do that?
As we all know, nowadays, the best way to promote your services is to have an online presence and work on it constantly. When you take into account the various factors such as the website, social media platforms, being in touch with your customers, etc. you’re increasing the chances of having better visibility that enables you to get in front of the right audience.
Most importantly, it all boils down to one main thing, that is, when people search for anything related to your company, you should appear in the top searches. For that, you need to work on the SEO strategy.
SEO or Search Engine Optimization is an essential part of every business nowadays. It helps a brand to build a strong online presence as it is the search engine’s Google’s way to evaluate which website should be ranked higher.
If you’re new to the online world and have just created a website for your business or been there for a long time and struggling to take your organization to the next level, then you need to take a close look at the following points.
To know about the most helpful SEO strategies, keep reading!
Top 5 Ways to Get On the First Page of Search Engines
Here are a few essential SEO tips that can help your company be in the top search results on Google.
Focus On Keywords
Focusing on relevant keywords is one of the most effective ways to make customers know about your company. In simple terms, keywords are the most used search words that an individual would use while searching for any product or service.
From optimizing your website content to publishing information about your business, keywords should be a part of your overall SEO strategy. You can use online tools like Google Trends, Semrush, etc. to know the trending search terms for your business, plus it’s one of the best ways to keep an eye on your competitors’.
Furthermore, while making a list of the keywords you want to target, you can also choose location-specific ones. For instance, if you offer plumbing services in Ardmore, you can choose “best plumbing services in Ardmore” or “plumbing services near me”, etc. It should be noted if you are a plumber you would want to go after all of the “Key phrases” listed below.
As a side note, we are happy to help you with this research. Just contact us and we can help.
Work on Google My Business Account
Another amazing way to make your local company appear on the first page of Google is to create a Google My Business account. When people search about your company, it will appear beneath the map that is shown on the top of this search engine.
How to set up an account for Google My Business:
- Go to https://www.google.com/business/, click on “start now”, and fill out the necessary and correct details of your company.
- Work on NAP – Name, Address, Phone. Be very careful while filling out these details, and make sure to use the same details as the one on your website.
- Keep your business profile up to date.
Don’t forget to Post Reviews
According to a study, “85% of customers trust online reviews as much as being personally recommended for a business.”
Whether it’s your first customer or the hundredth, whenever you offer a service, don’t hesitate to ask your customers to leave an online review. This will catch the audience’s attention and will also provide more value to your brand.
Additionally, you can also take the contact details, and send a follow-up message or an email with a link to post their feedback. Don’t forget to respond to the review and keep in touch with whoever is buying your service.
“57% of consumers say they’re not likely to recommend a business with a poorly-designed mobile website.”
Nowadays, a large number of people use their smartphones to perform various online activities. When it comes to searching for something, the first thing they do is take a look at the website. If they don’t have a good experience while scrolling through your brand’s website, there are great chances they might consider searching for another brand.
Making a website mobile-friendly doesn’t mean you have to create a separate platform, it just means your focus is on the mobile users.
Top elements of making a website mobile-friendly:
- Responsive design, that is, should easily adapt to different types of smart devices.
- Make mobile keywords a part of your keywords list.
- Work on mobile SEO.
If you would like a trusted partner to help you redo your website please contact us today and we are happy to help. If you are looking for two great hosting companies, please check out WPEngine and Godaddy.
Write High-Quality Content
Content plays a major role in making your local business to be a part of the first page on search engines. Whenever you’re aiming to make your brand reach the right audience, make sure you’re working on various types of content in the form of articles, blogs, guest posting, social media platforms, etc.
How can you do that?
- Search for a relevant topic that reflects your business. Look for ideas from the keywords and key phrases from the top of this list.
- Talk about it in a detailed manner.
- Don’t forget to make keywords a part of it all. Don’t put too many but just a few and also mention your city and state too.
- Don’t forget the images, we love and use Canva to create simple-to-use images that drive sales.
- For blogs, you can post the content on your website. Articles can be published on various article submission sites and for guest posting, you can simply reach out to people and post your contention on their website while adding a link to your website.
Ultimately, this will enhance the reach, make people aware of your brand, and increase your sales!
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Appearing on the first page of Google might seem to be complex when you’re reading about it, but once you start applying the techniques for your company, it wouldn’t be as tough. You can easily make your local brand a part of the top searches without considering it as an impossible task.
Though it may take more time than expected, if you follow the above tips and be consistent with your SEO strategies, you’ll see excellent results.
All you need to have is a smart plan, and a goal to make your brand #1. In the end, it will all be worth it and you’ll be climbing the ladders of success!