{"id":1578,"date":"2022-04-07T12:00:31","date_gmt":"2021-04-07T16:00:31","guid":{"rendered":"https:\/\/blog.businessdirectory.cc\/?p=1578"},"modified":"2022-04-07T12:00:31","modified_gmt":"2021-04-07T16:00:31","slug":"how-to-boost-your-business-with-video-marketing","status":"publish","type":"post","link":"https:\/\/businessdirectory.cc\/our-blog\/2022\/04\/07\/how-to-boost-your-business-with-video-marketing\/","title":{"rendered":"How To Boost Your Business With Video Marketing"},"content":{"rendered":"

As a small business, you may come across the right marketing opportunities but you don’t always have the required budget or time to make things work the way you want to be. Using a video marketing plan can help you in gaining a lot of traction across different platforms. You can easily engage with both prospects and clients and make them more comfortable with making a purchase.<\/span><\/p>\n

According to Forbes, 90% of consumers say videos help them in making a buying decision. Forbes also reports that 64% say watching videos makes them more likely to purchase.<\/span><\/p>\n

In today’s era, video marketing has changed the dynamics of social media<\/a><\/span>, and marketing<\/a><\/span> in general.\u00a0<\/span><\/p>\n

But for small business owners, video marketing may feel overwhelming, without the time and resources needed for video creation. That’s why we are putting together a quick guide to help you get started with video marketing.<\/span><\/p>\n

First, let’s address the most common misconception about video marketing for small business owners or marketers:<\/b><\/h2>\n

Video making is too time-consuming and complicated:<\/b> There’s a misconception that it takes days to create a single video. Of course, when we talk about professional productions it takes a lot of time to make a video but the case of creating a video for social media or a blog should not take that much time. You can start with stock images or videos you already have and with time you will get more experience with less processing time. Nowadays video editing has become more simple and easy with tools like <\/span>canva<\/span><\/a> which gives you different options to use the available themes and make videos with images and other assets available to you.<\/span><\/p>\n

Importance of video for small businesses <\/b><\/h2>\n

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Video marketing isn’t that time-consuming and requires expertise as it may seem. Let’s start with a quick look at what video can do for your marketing on different platforms.<\/span><\/p>\n

Social Media Video\u00a0<\/b><\/h3>\n

Video has become more important on social media where it generates more shares and engagement than images and text. Video can be a great asset to maximize the results of your social media campaigns. <\/span>According to a recent survey, video has been ranked as the number one choice of content type for consumers engaged on social media.<\/b><\/p>\n

There are many ways to foster that engagement. Below are a few examples of social media videos your business can create and promote:<\/span><\/p>\n